Growing Your Market Share

By · Friday, August 1st, 2008

 
Download or listen to this week’s conference call.

Assume there are 30,000 home sales in Las Vegas on an annual basis (60,000 transaction sides). My question to you is “What % of those closed transactions will you participate in?”   

It is all about your market share! I recommend your business plan focuses on today’s reality. Please do not misunderstand, I am optimistic that the Las Vegas market will continue to improve over time. However, we all have the responsibility to insure our business plan can succeed in today’s reality. If tomorrow gets even better it is simply more good news!  

Choose a geographical farm area 

  1. Stay close to home
  2. Choose a development built in 2002 or prior
  3. Choose an area with lots of activity in sales and closings

12 ideas to help you get a bigger piece of Today’s pie:

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